In today’s world more information is at our finger tips than ever before in man’s entire history. And one of the top information providers is Google. Almost everyone has heard of Google, and the majority of people online have used Google. But if you are in a job, school or some other situation that requires you to search and research, then understanding how search engines work and becoming more efficient at getting the results you want quicker, will be important.
Understanding the Search Engine Results Page (SERP) is very important. This page is the list of websites Google found using the search term you entered. Therefore, identifying and using the right search terms is a critical step.
Before I walk you through any steps let’s look at a few illustrations to demonstrate what you see when Google returns your results page. Search engines do two main things: they gather websites information with what is called ‘crawlers’ and with that information, they build a database by ‘indexing’ all their findings. What the crawlers do is look for specific keywords and how they are used within the site, how often they are used and how relevant that term is to what their site offers. This index/database is what Google uses to send you your results page. Each results page will have 10 sites listed organically and several paid sites also.
Let’s say you are going to a wedding and want to do something special. You decide you want to bring and release live butterflies at the wedding. So, you Google, “butterflies”… And if you look at the "About" section (top left under the word "Web" you will see that there are approximately 88.7 million webpages using that keyword.
That’s a lot of pages that may or may not have what you are looking for. But if we are looking to purchase some live butterflies to release at a special event, then we would search for something like, "buy live butterflies". (see the image below) You will now
In Search Engine Marketing and Search Engine Optimization, keywords are very important. They must be used and placed correctly so that Google sees clearly what they specialize in and want to be known for. Google looks for a certain level of information concerning a specific subject, and indexes them according to seems to have the most relevant content. And the website owners have to be sure that their purpose and intent is known to google through keywords. Google asks, “How relevant is that search term or keyword to what that website offers?” Once Google accesses its Index, it takes only seconds to produce relevant websites. However, whether you get the results you desire is in direct relation to the search term you used. And the number of relevant results will be determined by how and what you type in that search and where you search.
Understanding the Search Engine Results Page (SERP) is very important. This page is the list of websites Google found using the search term you entered. Therefore, identifying and using the right search terms is a critical step.
Before I walk you through any steps let’s look at a few illustrations to demonstrate what you see when Google returns your results page. Search engines do two main things: they gather websites information with what is called ‘crawlers’ and with that information, they build a database by ‘indexing’ all their findings. What the crawlers do is look for specific keywords and how they are used within the site, how often they are used and how relevant that term is to what their site offers. This index/database is what Google uses to send you your results page. Each results page will have 10 sites listed organically and several paid sites also.
Let’s say you are going to a wedding and want to do something special. You decide you want to bring and release live butterflies at the wedding. So, you Google, “butterflies”… And if you look at the "About" section (top left under the word "Web" you will see that there are approximately 88.7 million webpages using that keyword.
That’s a lot of pages that may or may not have what you are looking for. But if we are looking to purchase some live butterflies to release at a special event, then we would search for something like, "buy live butterflies". (see the image below) You will now
In the image below if you understand what Google is showing us for these sites, you will see that the number one position (which is a paid ad) website is one devoted to butterflies and moths, and that it has ‘photos’, ‘clipart’, ‘articles’ and ‘blogs’ about butterflies, but nothing about “buttery release” or “live butterflies for sale.” The second site on the list is Wikipedia which has lots of great information, but again, not what you are looking for.
